Amazon Profit Optimization

The profit algorithm for Amazon ads.

An AI-driven Amazon ads platform optimized to maximize profits by growing organic rankings and cutting wasteful spend. HighGround builds Earned ROAS by balancing organic growth against paid returns, then recommends exactly how to grow it across every Sponsored Products campaign.

15-day free trialConnect in minutesNo contracts
Our Mission

Once you get to the top of the mountain in BSR, your products mint money.

Breaking through visibility thresholds to increase MPVMinting money through organic rankings
Watch how HighGround works2:36

1% of ad spend. No setup fee. Works with Seller Central and Vendor Central.

SPEND
The Causal Chain

The chain every ACoS dashboard ignores.

Keep scrolling. Each link lights up the way your spend actually compounds.

Input
Ad Spend
deployed with intent
Drives
Organic Rank
#47↑
smoothed BSR velocity
Unlocks
Organic Sales
no ad cost attached
Outcome
Total Profit
$0.0K
paid + organic, together
Spend deployed
The Earned ROAS Math

The industry averages 3.5x. Then stops counting.

Standard ROAS only counts sales with an ad click attached. But spend that lifts organic rank keeps producing organic sales with no ad cost at all, and no ACoS dashboard gives you credit for them. Earned ROAS counts the whole return: paid sales, organic rank, and the sales that rank creates.

3.5xAverage Sponsored Products ROAS across US accounts
~34%Average account ACoS in 2026. The number everyone optimizes, and the reason organic upside gets ignored
0%Ad cost attached to the organic sales your rank generates
Same $10K of spend. Two scoreboards.ILLUSTRATIVE MODEL
What ROAS sees
Ad spend$10.0K
Ad-attributed sales$35.0K
Organic sales from ranknot counted
ROAS3.5x
What Earned ROAS sees
Ad spend$10.0K
Ad-attributed sales$35.0K
Organic sales from rank+$25.0K
Earned ROAS6.0x

Illustrative model using industry benchmark averages, not a customer result. Your Earned ROAS depends on your catalog, category, and rank trajectory. HighGround measures it from your live data.

ACOS
Why Not Just Another PPC Tool

A perfect ACoS on a shrinking business is still a shrinking business.

Standard ad-efficiency tools
  • ×Optimize the ad account in isolation
  • ×Cut keywords the moment attributed sales dip
  • ×Blind to organic rank movement your spend created
  • ×Never ask what your goods actually cost you
  • ×Report ROAS and call it a day
HighGround
  • ✓Treats ad spend as an investment in rank position
  • ✓Gates every pause decision on ASIN-level health first
  • ✓Tracks rank velocity with smoothed BSR trends
  • ✓Folds real cost of goods into every profit call
  • ✓Reports total profit, paid and organic together
How It Works

Connect, act, verify. On repeat.

Real changes published to your Amazon Ads account, with supported actions confirmed against the live value. No black box, no onboarding calls.

STEP 01

Connect in minutes

Authorize Seller Central or Vendor Central and your Amazon Ads account through standard Amazon OAuth. No credential forms, no developer setup, no sales call.

SP-API + Ads API · read and publish
Seller / Vendor CentralSP-API · catalog + sales dataCONNECTED
Amazon AdsAds API · campaigns + publishingCONNECTED
STEP 02

Keywords earn their place

New keywords launch in discovery match types and earn Exact through performance. Bids move before keywords get cut. Budgets follow rank opportunity, with spend focused on the non-branded terms you can actually win.

Match type is a lifecycle, not a setting
southern cookbook giftBROAD · discovering
coastal photography bookPHRASE · proving
nashville history bookEXACT · earned
appalachian trail guidePHRASE · proving
STEP 03

Published actions verified

After a supported action publishes, HighGround reads the live value back from Amazon and confirms it matches what was sent. Verified, mismatch, or skipped. Every result logged and visible in your action history.

Read-back verification · full action history
VERIFIED
VERIFIED
MISMATCH
VERIFIED
SKIPPED
Automation Modes

You choose how much control to hand over.

Every account starts in Advisory: you approve every recommendation yourself. Flip to Autonomous when the action log has earned your trust. Switch back any time, per account.

Advisory

HighGround surfaces every recommended action with its reasoning. Nothing publishes until you approve it.

EVERY ACTION · RECOMMENDED → YOUR APPROVAL → PUBLISHED
Who It's For

Built for catalogs with real complexity.

For Brands

Own your category's high ground

When you manage dozens of ASINs, ad decisions on one product ripple through the whole catalog. HighGround coordinates spend across your catalog toward rank positions that compound.

Best fit: 30+ ASINs · $15K+/mo ad spend
For Agencies

Deliver profit, not ACoS

Your clients don't care about ACoS. They care about profit. Run every account on the same causal engine and report the number that renews retainers.

Best fit: 5+ managed accounts at scale
Built For Agencies

One login. Every client. Zero stack sprawl.

Your whole portfolio lives in a single workspace. Switch accounts in one click, pull client-ready reports straight from the app, and bill every account on its own card. Better reporting means better retention. And because HighGround replaces the bid tool, the rank tracker, and the reporting suite, the per-client software bill collapses into one number.

Bid automation platform$500–$900/mo
Keyword rank tracker$99–$250/mo
Profit reporting suite$150–$400/mo
HighGround, all of it1% of ad spend
Transparent Pricing

One number. Nothing hidden.

The rest of the category hides pricing behind a demo call, then layers on the surprises: onboarding fees, seat licenses, annual lock-ins. HighGround charges one percent of your monthly ad spend. That sentence is the entire pricing page.

No onboarding feesNo setup costsNo seat pricingNo feature tiersNo annual lock-inNo sales calls
1%
of monthly ad spend · the whole invoice
  • ✓15-day free trial, card required
  • ✓Full platform, every feature
  • ✓Seller Central and Vendor Central
  • ✓Unlimited ASINs per account
  • ✓Advisory and Autonomous modes
  • ✓Verified action log included
Get started
Get Started

See what your ad spend can actually build.

Connect your account, pick your automation mode, and watch the causal chain work on your own catalog.